Armenia returns to Arabian Travel Market 2025 in Dubai
Twenty-six tourism entities from Armenia to engage with global partners in UAE

DUBAI: Armenia is set to make a dynamic return to the Arabian Travel Market (ATM) 2025, taking place at the Dubai World Trade Centre from 28 April to 1 May.
Spearheaded by Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia, the delegation will spotlight the country’s expanding tourism offerings, growing global appeal, and enhanced regional connectivity.
The Armenian pavilion will feature 26 prominent organisations, including leading tour operators, hotel groups, and tourism service providers. These participants aim to forge strategic partnerships while presenting the country's evolving tourism landscape – spanning eco-tourism, cultural heritage, adventure activities, and culinary exploration.
Cultural tapestry
Armenia, nestled in the Caucasus, is steeped in ancient history and vibrant traditions. From UNESCO-listed monasteries and medieval architecture to bustling craft markets and folk festivals, visitors are invited to immerse themselves in a land where past and present coexist harmoniously.
Natural wonders
The country’s geography offers diverse natural beauty – from tranquil alpine lakes and forested trails to volcanic peaks and dramatic canyons. Adventure seekers can enjoy hiking, paragliding, skiing, and eco-tourism activities year-round.
Seamless access
Armenia’s accessibility continues to improve. Starting in June, new direct flights from Abu Dhabi and Kuwait will complement existing routes from Dubai, Sharjah, Muscat, Doha, and Sharm El Sheikh. Coupled with simplified visa procedures, including visa-free access for some nationalities and convenient e-visas or visas on arrival for others, Armenia is increasingly within easy reach for Middle East travellers.
Visit Armenia at stand EU5155 to discover the country’s unforgettable charm and hospitality.